For merchants
Talk to your customers. Without paying the toll.
MINOMO is the direct channel between your venue and the people who follow you. No algorithm, no subscription, no renting your audience. Your presence is free and ready in five minutes; push notifications to followers are pay-as-you-go.
Free presence · No card required · Live in 5 minutes
- 0% Algorithm toll No fees to be visible to your followers
- 5min To go live One QR, a ready-made page, you're in
- Direct Access to your followers You decide what to say and when, with no algorithmic middleman
- 0 Algorithms in between Followers with notifications on receive your message
What you live with every day
If you have to pay to be seen by your own city, it's not marketing anymore. It's rent.
You've spent years building a local following. You've posted photos of your venue, stories, offers. Then one day you realise that every post reaches only a share of the people who follow you — unless you pay a Californian company for the privilege of speaking to customers who live fifty metres away from you.
This is not a service. It's a toll. You pay it every month, and every quarter the rules change.
MINOMO removes the toll. It doesn't replace social media: it gives you a direct channel alongside it, with a free presence — the one you should always have had.
Free presence, pay-as-you-go notifications
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Public Bio Page, ready from day one
Photos, opening hours, menu, contacts, social links. Indexed by Google and accessible even to people who don't have MINOMO. Created in five minutes, zero code required.
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Direct push notifications that land
New arrival, evening offer, weekend event. Notifications reach the phone of the followers who have notifications on. No algorithm in between. They are paid from the wallet, based on the people reached: up to 100 people a flat €5.00, then €0.05 per person beyond that.
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Atlas profile in the editorial directory
You get found by search engines, by MINA — MINOMO's AI that recommends places to residents and tourists — and by people exploring their city. Atlas already covers thousands of Italian municipalities.
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Dedicated City Agent
A real local curator, not a chatbot. They help you set up your profile, write your first notification, launch your first campaign. Above all, they know your area.
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No mandatory subscription
Bio Page, Atlas profile, feed and City Agent are free. You pay when you send a notification to followers (pay-as-you-go, from the wallet) or if you choose optional tools: city-wide broadcasting, digital loyalty cards on a fee, the Discovery showcase.
Your Bio Page in action
A page for your venue, as public as a website
While social networks keep your information locked inside their walled garden, your MINOMO Bio Page is a real page — its own address, indexed by Google and readable by AI. Hours, contacts, menu, photos, offers, news, events — everything a customer wants to know before walking in. Plus a Follow button that puts them directly into your push channel.
Create your profile for freeThe long read
What you won’t find here
To be clear from the start, here is what MINOMO is not and will never be:
- Not a new local Instagram. There is no algorithmic feed deciding who sees what. Your notifications reach the followers who have notifications on; nothing is filtered in between.
- Not a marketplace. We don’t sell your products, we don’t handle your transactions, we don’t take commission on your work.
- Not a sponsored-post agency. There is no “boost” or “promote” system. Either you have followers, or you don’t. If you want more, build your presence over time.
- Not a review service. We don’t manage public user reviews against you. Ratings exist in other ecosystems: we do direct communication.
Four things, done very well
1. Bio Page
A public, indexable, multilingual page. URL minomo.io/m/your-slug or a custom domain if you have one. You show what you want: hours, menu, photos, social, contacts, bookings. Full stop.
2. Direct push notifications
When a customer follows you from their MINOMO app, they give you permission to send them notifications. You decide when, what, and to whom. They receive it if their notifications are on. No algorithm in between, and each send is paid from your wallet. Sending unlocks after your page’s tax verification, the same for every merchant.
3. Atlas profile
An editorial card for your venue inside the MINOMO Atlas directory. SEO-optimised for Google and AI search engines like ChatGPT and Perplexity. It stays live even if you never use the app again.
4. City Agent
A real person, on your territory, who onboards you, supports you, advises you. Not a chatbot. They have every interest in helping you grow.
Our commitments, in writing
- We don’t sell your data or your customers’ data. Ever. This is structural: our business model does not depend on selling it.
- We don’t place third-party ads between your direct messages. The channel we give you is direct, not shared with external advertisers.
- We don’t mediate your content with an opaque algorithm. When you send a notification, it goes to the followers who have notifications on.
- Visibility rules are stable. We don’t unilaterally change delivery mechanics every quarter the way advertising platforms do.
If you find a single point above that we don’t honour, write to [email protected]. We take it seriously.
Want to know more before signing up?
Questions about your specific situation, your sector, how the Bio Page works for a venue like yours? Write to us — a real person replies within 48 hours.
Frequently asked questions
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Do I need to be tech-savvy to sign up?
No. The onboarding is designed for people who have never managed a website. Enter your venue name, opening hours, a few photos: in five minutes the Bio Page is live. If you need help, the City Agent for your area can come to you in person and set it up together.
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What happens if I never buy any add-ons?
Your presence on MINOMO stays free indefinitely: public Bio Page with offers, news and events, Atlas profile, dedicated City Agent, `.vcf` contact card. To push to your followers you need wallet credit, and you pay only for what you send: up to 100 people reached a flat €5.00, then €0.05 per person beyond that (what counts is who can be reached, not all your followers). Sending limits protect your audience: at most 5 a day and one every 4 hours. Notifications carry no subscription; the optional tools (loyalty cards, the Discovery showcase) are on a fee.
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How does city-wide broadcasting work?
It sends notifications to people who don't follow you yet, in fixed-price packs paid from the wallet. It unlocks at 50 followers. Where your city has an active City Agent, every send goes through their approval; without a City Agent it is approved automatically. Each merchant can send at most 1 a day, 2 a week and 4 a month.
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Can I see my followers' personal data?
No, never. MINOMO is designed this way: you see how many people follow you and you reach those who have notifications on, but you have no access to names, emails, phone numbers, or personal profiles. This is an explicit trade-off that explains the platform's success: a follower trusts you enough to follow because they know they won't end up in your database. In return, you have a direct channel with no algorithmic middleman.
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What happens if I leave MINOMO one day?
There is no follower-list export: MINOMO does not share personal data, not even with you. Your channel to your followers exists for as long as you remain present and active on MINOMO, and you cannot take it elsewhere — that is the pact, on both sides.
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Can I use MINOMO alongside Instagram, Facebook, Google?
Absolutely. MINOMO doesn't replace social media: it's a parallel channel. You keep posting wherever you like. The difference is that on MINOMO no algorithm decides who sees your messages, and you don't have to boost them. Many merchants use social media for the showcase and MINOMO for the dialogue with real customers.
In chiusura
Stop paying to be seen by the customers you've already won. Your venue needs a voice, not an algorithm.