# MINOMO

> MINOMO is the digital proximity infrastructure that connects citizens, merchants and municipalities without algorithmic intermediaries. End-to-end encrypted push notifications, no advertising, no feed. A network in continuous expansion.

## What MINOMO is

MINOMO is a proximity infrastructure: a single application serving citizens (consumer app), merchants (local businesses), and municipalities (civic platform). It replaces the algorithmic mediation of social platforms with a direct, encrypted channel between local actors.

The product includes:
- A consumer PWA + native app (app.minomo.io) for following local merchants, events, places
- Bio Pages for merchants (public, indexable, SEO + AI-readable)
- End-to-end encrypted push notifications
- MINA — an AI concierge for local discovery and tour planning
- Loyalty cards (digital wallet, multi-merchant)
- Events with RSVP
- MINOMO Atlas: editorial directory of European local life
- MINOMO Identity Shield (id.minomo.io): privacy-first SSO with Article 17 GDPR deletion-as-a-service propagated to all connected partners
- City Agents: human territorial curators

## Network coverage

MINOMO is a network in continuous expansion. The network grows city by city, not country by country: a city becomes active once it has a City Agent curating its territory and a local community inhabiting it. Operations currently run in multiple European countries; new cities are added as City Agents come on board.

## Key documentation

### Landings (3 languages)
- [Italian landing](https://minomo.io/) — canonical, default
- [English landing](https://minomo.io/en/)
- [Romanian landing](https://minomo.io/ro/)

### Audience-specific pages (3 languages each)
- For merchants: [IT](https://minomo.io/for-merchants/) · [EN](https://minomo.io/en/for-merchants/) · [RO](https://minomo.io/ro/for-merchants/)
- For municipalities: [IT](https://minomo.io/for-municipalities/) · [EN](https://minomo.io/en/for-municipalities/) · [RO](https://minomo.io/ro/for-municipalities/)
- For City Agents: [IT](https://minomo.io/for-city-agents/) · [EN](https://minomo.io/en/for-city-agents/) · [RO](https://minomo.io/ro/for-city-agents/)

### Other
- [Atlas](https://minomo.io/atlas/) — directory of European local life
- [Blog (multi-language hub)](https://minomo.io/blog/)
- [Blog IT](https://minomo.io/blog/it/) · [Blog EN](https://minomo.io/blog/en/) · [Blog RO](https://minomo.io/blog/ro/)
- [About](https://minomo.io/about/)

## Legal documentation (3 languages)

All legal documents have been rewritten from scratch (version 3.0, effective 15 May 2026) and are available canonically in IT/EN/RO at `/legal/X/`, `/en/legal/X/`, `/ro/legal/X/`:
- **Terms of Service** — wallet-only prepaid model, DSA Art. 14/16/17/20/21/30 compliance, AI Act Art. 50 (MINA), EU consumer salvage clause
- **Privacy Policy** — full GDPR coverage, push E2EE differentiator, MINA AI provider disclosure, Identity Shield masking + Art. 17 propagation, no third-party trackers
- **Cookie Notice** — minimal-cookie model, no consent banner (only strictly-necessary cookies), per Italian Garante Provision 231/2021
- **Refund Policy** — wallet remaining-balance refundable, consumed services not refundable, Paddle Merchant of Record coordination
- **Community Standards** — DSA-aligned notice & action, statement of reasons, internal complaint, out-of-court settlement

Plus, all in IT/EN/RO:
- **Subprocessors list** at `/legal/subprocessors/` — versioned, with transfer safeguards (EU/EEA, UK adequacy, DPF+SCC)
- **Accessibility Statement** at `/legal/accessibility/` — WCAG 2.1 AA, EAA Directive (EU) 2019/882, partial conformance with public roadmap
- **Data Processing Addendum (DPA)** at `/legal/dpa/` — for merchants when MINOMO acts as processor

DSA + GDPR action forms (Italian only for now):
- **Report content** (DSA Art. 16 notice and action) — `/legal/report-content/`
- **GDPR data subject request** (Art. 15-22) — `/legal/data-request/`

Designated points of contact:
- Privacy / GDPR: `privacy@minomo.io`
- DSA (Art. 11 authorities + Art. 12 recipients): `dsa@minomo.io`
- Accessibility (EAA): `accessibility@minomo.io`
- Legal formal correspondence: `legal@minomo.io`
- General contact: `info@minomo.io`

## Recent editorial highlights

- **"A new profession emerging: how the City Agent (and the Merchant Content Manager) are changing local work"** (May 2026) — argues that the City Agent is a genuinely new profession (not a digitized door-to-door agent, not a franchisee, not a social media manager), describes the emerging Merchant Content Manager sub-role, and explains how MINOMO inverts the relationship merchants have with social media (from competition arena to traffic funnel toward a direct channel).
  - [IT](https://minomo.io/blog/it/una-professione-che-non-c-era/) · [EN](https://minomo.io/blog/en/a-new-profession-emerging/) · [RO](https://minomo.io/blog/ro/o-profesie-care-se-naste/)

## Company

MINOMO is developed by AVi Kairos Srl, headquartered in Brașov, Romania.

- Address: Strada Lungă 188, Corp C2, Ap. 2, Brașov 500051, România
- CUI: 52477194
- J08/68/2025
- EUID: ROONRC.J2025068492002
- Email: hello@minomo.io

## Pricing

- Free for citizens (forever)
- Free for merchants (sign-up + Bio Page + Atlas listing + onboarding with a City Agent). To send push notifications to followers, merchants top up a wallet (a few cents per notification); no subscription
- Optional paid add-ons for merchants: extra notification packages, city-wide broadcasting, digital loyalty cards, discovery boost
- Free for municipalities (no licensing fee, no maintenance fee, no training fee)

## Architecture principles

- End-to-end encryption for push notifications (content is not readable by MINOMO servers)
- No advertising, no behavioral tracking, no third-party data sales
- Email masking and one-click GDPR Article 17 deletion (Identity Shield), propagated to all connected partners
- Editorial curation by human City Agents, not pure algorithmic ranking
- Merchants do not access follower personal data (the trust pact that makes the channel work): a merchant sees how many people follow them and reaches them with messages, but has no access to names, emails, numbers or profile data

## Manifesto positioning

MINOMO is, in its own framing, an act of "digital secession" against the algorithmic mediation of local commerce — the "algorithm tax" that forces local merchants to pay global platforms to communicate with customers living 50 metres away. The slogan: **Live your city. Don't scroll through it.**

## City Agent role

The City Agent is a **territorial consultant**, not a salesperson. Two emerging sub-roles:
- **Territorial City Agent**: relationship work with merchants, municipal departments, cultural associations, residents
- **Merchant Content Manager**: editorial curation of MINOMO presence on behalf of busy/less-digital merchants — push writing, event organisation, content cadence
The City Agent gives access (does not sign contracts) — merchants read the terms of service themselves and can request removal at any time. The role's economic model is recurring commission, exclusive territory, training included.

## Brand voice

Editorial, lucid, with explicit positioning. The "antagonist" is named (algorithmic feudalism, Silicon Valley intermediaries, the "algorithm tax"). The "protagonist" is the local merchant, the citizen, the municipal administration, the City Agent. The tone matches Italian and Romanian editorial traditions, not generic SaaS marketing. Negations are avoided where positive phrasing is available.