Be the heart of your city.
The City Agent is the person who makes possible, on the ground, everything MINOMO promises. Connects, moderates, animates. The human face of proximity's digital infrastructure.
The meaning of the project
Live your city. Don't scroll it.
There is a silent epidemic in our cities: the thumb. We scroll for hours through feeds of places we will never visit, while the bar on the corner, the bakery that opens at seven, the theatre starting tonight — all of this happens outside the window and nobody notices.
MINOMO exists to reconnect people to the city where they live. To bring them back to the square, to local shops, to markets, to the events the community organises without making noise.
But software alone is not enough. Someone needs to connect, on the ground, the baker and the Pro Loco, the museum and the mayor, the neighbourhood and the visitor. That someone is the City Agent.
What it means to be a City Agent
Four functions, one person.
Reconnect those who had stopped talking.
Merchants, the municipality, Pro Loco, trade associations, residents. You are the person who remembers everyone's name and gets people talking again who had stopped.
You bring people back into the same room.
You take MINOMO to local businesses, to market stalls, to association meeting rooms. You organise presentations, events, moments where people meet face to face again.
You set the tone of your area.
The local conversation, the quality of what circulates in your area on MINOMO, the editorial coherence of the territory. You are the voice that keeps the voice.
Without you, it's just software.
MINOMO without a City Agent is an empty platform. You are the condition that turns software into a real square, a real community, a city that recognises itself.
Why it truly matters
It's not just a business activity. It's an act of civic care.
Bringing people back to the square.
Every well-crafted MINOMO notification is a reason to step outside. A market, a local festival, a shared event. You make it local, real, yours.
Making visible those who remain invisible.
The tailor's shop that has been working for forty years, the artisan who doesn't know how to post on Instagram, the elderly shopkeeper who opens only at noon. They are the fabric of the city. You connect them.
Giving the city a non-algorithmic voice.
There is no feed deciding who matters. You are the one who curates, in dialogue with the territory, what is worth surfacing. The care is human, not statistical.
Helping residents rediscover the city they live in.
The first tourist of your area is often someone who has lived there their whole life and never truly seen it. You help them see it again through new eyes: yours.
One day, a thousand situations
Real things, done by real people.
You talk to merchants.
One at a time, in person. You show them the Bio Page already set up for their business. You explain the direct notifications. You listen. You have a coffee. When they truly understand, you give them access and walk them through the first days — you're a consultant, not a salesperson.
You curate the POI catalogue.
Your territory becomes an Atlas shaped by your own hands. You add places, update opening hours, highlight what no one knew about. You are the editor of your area.
You build bridges.
With the Pro Loco, the commerce department, neighbourhood associations, the parish priest when needed. You are MINOMO's point of reference on the ground, in every direction.
You animate the area.
You organise small events, presentations, moments of encounter. You bring people face to face, away from the screen. Making it a city again is part of your job too.
Who we are looking for
It's you if...
- You have a local network built over years — not in a quarter but in twenty years of coffees, meetings, shared work.
- You love your city and know it in detail — the names of the alleys, the market days, the museum hours that change in summer.
- You feel at ease speaking with people of all ages — from the twenty-year-old at aperitivo to the eighty-year-old at the haberdashery.
- You want an activity where freedom matters more than a job title — no boss, no badge, no pointless meetings.
- You know how to listen before proposing — because every neighbourhood has its own priorities and you only discover them if you stay quiet long enough.
- You believe cities live on proximity, not algorithm — and that it's time to start saying so again, out loud.
Italy's first City Agent is a seventy-four-year-old man.
Calabrian, seventy-four years old. He believed in MINOMO when the platform was still broken in multiple places. He tested it, reported the bugs. And then he left the house: he presented MINOMO to the merchants of Catanzaro's historic centre one by one, handshake after handshake, coffee after coffee.
At seventy-four he proves something important: this work is not a matter of age, schooling, or credentials. It is a matter of human network built over time, listening, physical presence on the ground.
Perhaps you are thirty years younger than him. Perhaps fifty. Perhaps you are retired and looking for an activity that gives meaning to your time. All three of you, today, can be City Agents.
The central point
Because the final yes is a handshake.
A merchant doesn'''t trust an automated email. They trust when someone has walked into their shop, had a coffee, looked them in the eye, answered three real questions. AI helps you work better. It cannot be you.
The opportunity
Recurring commission model. Exclusive on your area. Training included.
The economic details are discussed during the introductory session with the Country Manager — based on your area, the population, the local commercial fabric. Every territory has its own scale, its own opportunity, its own rhythm. It makes sense to talk about it together, tailored to you, not in slogans.
The next step
One conversation. No commitment.
Thirty to forty minutes on a video call with the Country Manager. You tell us about your area, you tell us about yourself. We explain how it really works, we show you the real numbers for your area. You decide afterwards, at your own pace.
Frequently asked questions
What you will want to know before the call.
Nothing technical. No coding skills needed, no degrees, no digital marketing experience. What matters is a local network built over years, a human disposition, and a deep knowledge of the territory. The platform is designed to be used without technical expertise, and training is included.
Yes, many City Agents start part-time, especially in smaller localities. But it is worth being honest: meaningful results come with full-time dedication. The role lives on presence, consistency, and relationships built day by day. The Country Manager will explain this frankly during the introductory session.
Every business activity has a starting base: during the introductory session the Country Manager will show you the real figures for your area — initial investment, expected return, benchmarks from already-active City Agents. Verifiable numbers, not slogans.
Yes. Each City Agent is assigned an exclusive geographic area (typically a municipality or group of municipalities), protected by an annual territorial licence. No other City Agent can operate in the same area while your licence is active.
Structured onboarding in the initial phase (platform, materials, field working method) and ongoing support during the first months through the Country Manager and a network of already-active City Agents. You are never alone, even when the exclusive makes you the only voice in the territory.
Every territory has different numbers: it depends on population, commercial fabric, tourism, and event density. That is why we do not put numbers on the page as slogans — the Country Manager shows you the figures in the introductory session, calibrated to your real area. It is more useful for you and more honest on our part.