City Agent Programme
Be the heart of your city.
The City Agent is the person who makes possible, on the ground, everything MINOMO promises. Connects, moderates, animates. The human face of proximity's digital infrastructure. An initial conversation with the Country Manager, no commitment required.
Your own business · Exclusive rights to your area · No-commitment call
- 1 Territorial exclusivity One area, one City Agent
- All The businesses in your area Shops with a window, professional practices, agencies and digital creators
- 100% Training and support Structured onboarding and your Country Manager alongside you
- ∞ Uncapped earnings Grow by appointing sub-agents and taking on more city licences
Live your city. Don't scroll it.
Because the final yes is a handshake. AI helps you work better. It cannot be you.
There is a silent epidemic in our cities: the thumb. We scroll for hours through feeds of places we will never visit, while the bar on the corner, the bakery that opens at seven, the theatre starting tonight — all of this happens outside the window and nobody notices.
MINOMO exists to reconnect people to the city where they live. To bring them back to the square, to local shops, to markets, to the events the community organises without making noise.
But software alone is not enough. Someone needs to connect, on the ground, the baker and the Pro Loco, the museum and the mayor, the neighbourhood and the visitor. That someone is the City Agent.
It's you if...
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You have a local network built over years
Not in a quarter but in twenty years of coffees, meetings, shared work. Your capital is not a slide deck: it's the fact that the barista calls you by name.
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You love your city and know it in detail
The names of the alleys, the market days, the museum hours that change in summer. You know who matters in that neighbourhood and why.
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You feel at ease speaking with people of all ages
From the twenty-year-old at aperitivo to the eighty-year-old at the haberdashery. You know how to listen before proposing.
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You want an activity where freedom matters more than a job title
No boss, no badge, no pointless meetings. The only metric is your portfolio of active pages — shops, practices, creators.
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You know the most interesting people in town often have no shopfront
The practice on the third floor, the agency inside a coworking space, the creator telling the story of your city from their living room. You don't find them by walking down the high street — you find them because you know who they are.
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You believe cities live on proximity, not algorithm
And that it's time to start saying so again, out loud. Every neighbourhood has its own priorities — you only discover them if you stay quiet long enough.
The page, already there
When you walk in on someone, you show them their page — you don't describe it
For a venue already listed in our Atlas you pre-fill the Bio Page in minutes, starting from verified public data and ready-made editorial content. For a practice or a creator you start from the structure and fill it in together, over a coffee. Either way the same thing changes: the person in front of you doesn't have to imagine anything. They see, decide, join — the difference between a 'let me think about it' and a 'let's get started now'.
Explore venues and open a Bio PageThe long read
What it means to be a City Agent
The connector
Merchants, the municipality, Pro Loco, trade associations, residents. You are the person who remembers everyone’s name and gets people talking again who had stopped.
The meeting point
You take MINOMO to local businesses, to market stalls, to association meeting rooms. You organise presentations, events, moments where people meet face to face again.
The moderator
The local conversation, the quality of what circulates in your area on MINOMO, the editorial coherence of the territory. You are the voice that keeps the voice.
The enabler
MINOMO without a City Agent is an empty platform. You are the condition that turns software into a real square, a real community, a city that recognises itself.
Stories from the field · Catanzaro
The role is learned by doing. Catanzaro is the first place we learned it.
In the alleys of the historic centre, table after table, we sat with the first merchants, had coffees, listened. That is where we understood, in practice, what being a City Agent means: a platform without a human being is just software.
This role is not a matter of age, schooling, or credentials. It is a matter of human network built over time, listening, physical presence on the ground. The ones who succeed best aren’t necessarily the youngest or the most digitally connected — they’re the ones with the patience to be present.
Perhaps you are young and want your first serious project. Perhaps you are mid-life and looking for a path to freedom. Perhaps you are retired and looking for an activity that gives meaning to your time. All three of you, today, can be City Agents.
Your market is no longer just what you can see from the street
For years, “bringing MINOMO to a city” meant one thing: walking into shops. Shopfronts can be counted by strolling down the high street, and once you’ve finished them, you’re finished.
That’s no longer the case. Alongside the shops there are professional practices — lawyers, accountants, consultants, agencies, photographers, translators — and digital creators. In a town of ten thousand people the shutters number a few dozen: the registered businesses working from a third-floor office, a coworking desk or their own home are far more numerous.
And there’s a detail that makes them your market rather than a call centre’s: you don’t find them by walking. They have no sign, they’re not on the high street, you never see them. You find them if you know who they are, if someone gives you the name, if at the next table you overhear that a new practice has opened. That’s exactly what an algorithm can’t do — and you can.
Why a human being and not an AI
Nobody trusts an automated email. Not the shopkeeper, not the lawyer who gets ten pitches a week, not the creator who spots them at a glance. They trust when someone has actually walked in — had a coffee, looked them in the eye, answered three real questions. AI helps you work better. It cannot be you.
The opportunity
Recurring commission model. Exclusive on your area. Training included.
The economic details are discussed during the introductory session with the Country Manager — based on your area, the population, the local commercial fabric. Every territory has its own scale, its own opportunity, its own rhythm. It makes sense to talk about it together, tailored to you, not in slogans.
Apply — start here
Fill in the form: tell us about your area, your background, your availability. We’ll get back to you to arrange a short introductory video call with the Country Manager. Thirty to forty minutes, no commitment.
Frequently asked questions
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Who do I work with — only shops?
No, and this is the biggest change of recent months. Alongside local commerce — cafés, restaurants, shops, artisans — there are now professional practices (lawyers, accountants, consultants, agencies, photographers) and digital creators. Finding them works differently, because they have no sign on the street, and so does the conversation: a shop cares about the customers living fifty metres away, a practice about being found by whoever is searching right now, a creator about actually reaching the audience they already built.
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What do I need to already know how to do to get started?
Nothing technical. No coding skills needed, no degrees, no digital marketing experience. What matters is a local network built over years, a human disposition, and a deep knowledge of the territory. The platform is designed to be used without technical expertise, and training is included.
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Can I start part-time?
Yes, many City Agents start part-time, especially in smaller localities. But it is worth being honest: meaningful results come with full-time dedication. The role lives on presence, consistency, and relationships built day by day. The Country Manager will explain this frankly during the introductory session.
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Do I need to invest anything to get started?
Every business activity has a starting base: during the introductory session the Country Manager will show you the real figures for your area — initial investment, expected return, benchmarks from already-active City Agents. Verifiable numbers, not slogans.
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Is there an exclusive on the assigned area?
Yes. Each City Agent is assigned an exclusive geographic area (typically a municipality or group of municipalities), protected by an annual territorial licence. No other City Agent can operate in the same area while your licence is active.
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How does training work?
Structured onboarding in the initial phase (platform, materials, field working method) and ongoing support during the first months through the Country Manager and a network of already-active City Agents. You are never alone, even when the exclusive makes you the only voice in the territory.
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How much does a City Agent earn?
Every territory has different numbers: it depends on population, commercial fabric, tourism, and event density. That is why we do not put numbers on the page as slogans — the Country Manager shows you the figures in the introductory session, calibrated to your real area. It is more useful for you and more honest on our part.
In chiusura
One conversation. No commitment. Thirty to forty minutes on a video call. You tell us about your area, you tell us about yourself. We explain how it really works.