MINOMO notifications,
explained for real

Standard Web Push notifications

MINOMO uses the Web Push protocol, the open standard defined by the W3C and IETF (RFC 8030 and RFC 8291) and natively implemented by all modern browsers. It's the same technology used by millions of websites worldwide — from news outlets to banking PWAs — and was designed from the ground up to protect the privacy of message content.

The journey of a notification

When a user chooses to follow a merchant or creator, the browser independently generates a cryptographic key pair. From that moment on, every notification travels encrypted all the way to the user's device — and only they can read it.

What MINOMO actually guarantees

We want to be precise: we don't promise the impossible, but the following guarantees are concrete, verifiable, and built into our technical architecture.

• End-to-end encryption of content. Every notification is encrypted on our server using the public key generated by your browser, and can only be decrypted by your device. It is mathematically impossible for anyone — including MINOMO — to read the content in transit.
• No advertising broker in the middle. MINOMO does not rely on commercial tracking platforms such as OneSignal, Pusher, Airship, Mailchimp, or similar services. Messages travel directly from our server to the browser's standard Web Push protocol.
• Identity reduced to the bare minimum. Following a merchant and receiving notifications requires no phone number, address book, identity document, or social account. The only piece of data required is your email address, used solely to recover your profile if you change devices. No other personal data is collected or shared.
• Merchants don't see who you are. A merchant sending a notification only sees the aggregate count of their followers and delivery statistics. They have no access to your email address, device identifier, contacts, or personal data.
• Ephemeral on device. Notifications arrive, are shown, and disappear once read or dismissed. They don't accumulate in any inbox, leave no readable personal archive, and cannot be forwarded or searched by third parties.
• No tracking pixels, no link wrappers. We do not embed tracking images, beacons, or third-party masked links inside notifications. Destination links are direct.
• Explicit opt-in, always. To receive notifications from a merchant you must actively choose it: first by granting permission to the browser, then by following that specific merchant. Without opt-in, zero notifications. Spam is structurally impossible.
• Instant one-click revocation. You can unfollow a single merchant, temporarily pause a page, deselect entire interest categories, or completely disable notifications from the browser. Every revocation is instant and effective — no need to contact anyone.

Four levels of control

MINOMO gives you precise tools to tune what you receive, from whom, and when. Every setting is immediate, reversible, and entirely in your hands — directly in the app, no forms to fill in, no requests to submit.

What we collect, and why

To run the service, we need to store certain technical data. We don't hide it — on the contrary, we declare it openly here and in the Privacy Policy. These are strictly the data points required to deliver the right notifications to the right devices, nothing more.

Four pillars, one line each

If you need to remember just four things about MINOMO notifications, remember these.